Brand Campaign
University Christian Church
Love Your Neighbor campaign was launched as a grassroots movement aimed at fostering kindness, inclusivity, and unity within the community. The goal was to combat societal polarization and create a movement rooted in compassion and active service.
Project Process
Research & Discovery
Analyzed community dynamics and identified key messaging themes of kindness and inclusivity.
Brand Development
Designed a visual identity and messaging strategy that communicated warmth, openness, and community action.
Campaign Assets
Created print and digital collateral, social media graphics, and promotional materials.
Agenda
The challenge was to develop a brand that would resonate across diverse community groups and encourage active participation in a polarized environment.
Solution
Delivered a cohesive brand identity that reflected inclusivity and compassion. The campaign used vibrant, welcoming colors and engaging visuals paired with authentic messaging to inspire action and bring people together.